Artificial Intelligence is a collection of advanced technologies that allows machines to sense, comprehend, act and learn. Moving beyond a back-end tool for the enterprise, artificial intelligence (AI) is taking on more sophisticated roles within technology interfaces. From autonomous driving vehicles that use computer vision, to live translations made possible by machine learning, AI is making every interface both simple and smart–and setting a high bar for how future experiences will work. AI is poised to act as the face of a company’s digital brand and a key differentiator – and become a core competency demanding of C-level investment and strategy. Artificial intelligence is the 21st century equivalent of electricity and the Internet. (AI) is expected to bring massive shifts in how people perceive and interact with technology, with machines performing a wider range of tasks, in many cases doing a better job than humans.