drones for residential and commercial real estate

how drones have changed real estate marketing

Differentiating property listings through high-quality photography and video pays huge dividends. Today, the latest marketing weapon in real estate is the use of dramatic camera drone photography & video tours in online listings. Some agents claim that drones are the most important new technology to enter real estate marketing since the internet. It’s easy to see why. Using flying cameras, real estate photographers are producing dramatic, sweeping shots of landscapes, ocean and mountain vistas and seamless fly-arounds of gorgeous home exteriors.

Real estate agents and home inspectors are always looking for innovative ways to keep their clients informed. One of the latest tools in the home buying and selling process is drones. Drones allow aerial shots and different views of the property and can provide an added benefit to real estate transactions with beautiful high-resolution aerial imagery that can’t be acquired with other aerial platforms. Real-time camera control, live camera view, precise GPS drone stabilization allows us to capture larger-than-life low-light imagery never thought possible on a flying platform. The visual advantages of drones have created the greatest results especially the way that expensive luxury homes are presented on the MLS and on agent’s websites.

residential real estate

Buyers of multi-million-dollar homes often shop online first, so they expect high-quality photography and video in the online listing or they won’t bite. It’s hard to argue that in the luxury property market, drone photography has upped the real estate marketing game in a big way. Whether it’s to highlight the waterfront view, a gorgeous garden, or an awesome swimming pool, aerial drone photography captures the beauty and the utility of a home far better than ground-based photography or video can.

According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73 percent of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9 percent of agents create listing videos. 

Catch Potential Property Problem Areas

While home inspectors are trained to uncover potential problems of a home, drones can offer another layer and detailed point of view to the inspections. Drones are invaluable when inspecting steep/high roofs, chimneys and areas that might otherwise be inaccessible.

Additionally, drones can:

  • Catalog and thermally map moisture penetration in commercial flat roof installations
  • Locate and map thermal faults caused by gaps in insulation
  • Detect HVAC leaks before filtering into the roofing insulation
  • check
    Safely perform building inspections within minutes 

Utilizing drone technology can now help and assist qualified home inspector to reduce the unknown and potentially save homeowners the cost of previously undiscovered issues.

a clear view of the land

Drones have the capability to show an entire property, which is especially beneficial when the area is expansive and includes additional features like stables, acreage, farmland or even a second dwelling. This also benefits home inspectors when looking for things that can sometimes be challenging to identify when conducting inspections on foot.
Most agents will generally pay to use drones for marketing higher-end listings, but drone use is gaining trac­tion across price points, depending on location.

The average cost of hiring a drone pilot to shoot and edit varies by the size of the property and the area you are in, but the average is about $500. If you use a drone pilot for each of the 17 listings, it will cost you approximately $8,500. That is a net increase of $23,000 per year ($31,500 minus $8,500) from deciding to incorporate drones, a return on investment of 270 percent.

drones for commercial real estate